SOP Sample for MS Business Analytics in the US - Early Career

Statement of Purpose

With the changing faces of technology, businesses across continents have unified and have become more reliant on data-driven strategies. Apart from having strong academic qualifications and extracurricular achievements, one also needs to have global exposure, better analytical and data visualization skills to understand the international market and to flourish in any sector. In this age, when the whole world is in crisis, managing data has become even more compelling and demanding. As a result, the role of business analysts has become even more crucial lead me to decide to pursue my master's in Business Analytics.

Academically, I have always been a good performer. I have done Economic Honours at [UNIVERSITY_1] with a minor in Mathematics. I am adept at Statistical Methods in Economics and Econometrics. I have also structured and composed a research paper on 'Human trafficking and its impact on the Indian Economy.' The crux of this paper was to describe the various factors that give rise to sex trafficking and to also derive an understanding of the various levels of wages that are involved in this industry. I have also brought about discussions and findings of the number of trafficked individuals, and the demand and supply for the same. I have conclusively deduced how these factors impacted the economy of India. Throughout my years as a student, I have actively volunteered in various global clubs and NGOs, such as [ORGANIZATION_1], [ORGANIZATION_2], and [ORGANIZATION_3] to name a few. This exposure allowed me to collaborate with numerous local businesses and has allowed me to get a better insight into how a small-scale business operates and how communication and quick-thinking play a role when starting a venture.

2020 was a year filled with mishaps. Covid had taken the world by storm and had forced people into a lockdown for months. I tried to make the best of this enclosure period and decided to upskill myself. I began learning python and data science through various credited courses offered by [COMPANY_1], [UNIVERSITY_2], and [UNIVERSITY_3]. I was also allowed to become a part of an invite-only community of aspiring leaders which was managed by [ORGANIZATION_4]. This community not only gave me a chance to discuss and collaborate within a team to display opinions and suggestions that were taken into consideration by the editorial, marketing, and product teams of [ORGANIZATION_4] but also gave me a chance to apply my skills and be involved in various research projects that were offered by them.

Being at a boarding school for four years and then moving to [CITY_1], exposed me to new cultures and diverse groups of people, acclimatizing me to changes and helping me gain a broader perspective towards life. Working with [ORGANIZATION_5] in association with [ORGANIZATION_6] on an intercultural service project in 2015, further added to the experience. My experience as a Technical Product Manager, and Founding Team Member at [COMPANY_2], not only allowed me to work with investors and developers from different countries but also gave me a platform to build strong professional connections and understand the significance of analytics at a global level. It enticed me and fuelled my curiosity towards analytics and programming. Fascinated by how business analytics, coupled with proper technique, can help every enterprise by meaningful predictions and intrigued by the vast career prospects, innumerable opportunities to work across sectors, and a chance to build strong business acumen, I have planned to pursue a master's in Business Analytics.

I also underwent research internships with [COMPANY_3] and [COMPANY_2]. In my tenure as an intern, I was involved in creating surveys and marketing strategies to build a B2C SaaS product with a target value of nearly 10 lakhs. Additionally, I performed extensive research tasks by scraping databases, company websites, and external surveys to gather and explore the desired data. [COMPANY_2] gave me a stage to pitch the explored data and goals to potential investors. Efficiently using my skills and responsibly making decisions, eventually led to my promotion as an associate technical product manager. This promotion allowed me to apply my skills in python on real-time projects and also required me to manage a team of in-office developers and freelancers. Being a national-level basketball player and college basketball team captain, I am highly competitive and instilled with leadership skills, teamwork, and clear-headedness. My job experience as a product manager enriched my understanding of the dynamics of the diverse perspectives of the business. It made me assess that the corporate sector is not about basic finance and marketing but also analytical thinking and a creative approach.

The US is undoubtedly home to some of the largest businesses in the world. So, I believe that this course will be immensely beneficial to my professional repertoire and will familiarize me with the current demands of the market. Studying at the prestigious [UNIVERSITY_4] can enable me to learn from top-notch leaders and enable me to deepen my knowledge of analytical techniques, methods, applications, and data mining. This program will agreeably equip me to harness the power of data through statistical analysis and business acumen. The Big Data Analytics specialization provided in the course is certainly the best fit for me as it will enable me to process big data and use the same effectively and efficiently to answer business questions.

I sincerely believe that I will be a valuable addition to the university. I hope you will take the chance to know more about me by accepting me to the university. Post-completion of this course, I intend to take those skills to a reputed organization to make a meaningful impact. In the long term, I want to set up a business operational firm of my own. I commit to being a successful alumnus of the university given a chance to study here.

[APPLICANT_NAME]