SOP Sample for MSc Marketing in the UK

STATEMENT OF PURPOSE

Introduction

Marketing is the major force that is driving the new aged business world. With the meteoric advancements in information technology, and the advent of social media and digital marketing, the marketing field has been revolutionized. Modern marketing tools have given the industry an infinite potential and at the same time it has brought potential pitfalls. With globalization, the world of business has become very competitive, and international marketing campaigns play a pivotal role in the success or failure of modern companies. In India, however, the field of marketing remains relatively underdeveloped and neglected, especially in the informal sector which is contributing to 50% of Indian GDP. In contrast, UK being the international epicentre of business, gives great emphasis on using modern marketing tools and techniques.

Educational Credentials

I had my first rendezvous with the term Management when a young, spontaneous, passionate me was announced as the Head Boy for Higher Secondary academic school in 2009. It wasn't electrifying, rather it added the weight of pride and responsibilities to my shoulders. Furthermore, given my interest in Business and Finance, I completed my Bachelor of Commerce in Management Studies with a major in Business & Finance with subjects like Financial Accounting, Business Environment & Business Mathematics, Direct and Indirect Taxes, Business Management, Information & Technology, Corporate Finance, Management of Financial Institutions, and Valuations, etc.

UK Study Will Help to Boost My Career

I realized that my toddling footsteps have to be firm and resonate a future where I can support my family as well, co-exist with a firm background support. After graduation, thus I started working as a Sales Executive with a renowned company in [CITY], [COMPANY NAME]. Working with this organization helped me to understand clients' concerns, needs and requirements. Aside from that, I got the core knowledge and learned how to resolve the concerns raised by customers patiently.

As my main stream was finance in graduation, I started working with [COMPANY NAME] as a Relationship Manager, and I got promoted the very next year and became Sales Manager. My major responsibilities were assisting my team to achieve their day to day targets which helped the company to achieve future goals. Being a senior employee, my other core responsibilities were meticulously tracking and providing clients the best of the services, end to end business development, profitability and sustainability along with planning and long term maintenance of necessary data and records and tracking things in a proper way.

On the other hand, I advised the clients for Portfolio Management in terms of their financial requirements. After having depth knowledge in customer service in the financial sector, I added working experience with the insurance industry. Currently I am working with [COMPANY NAME] as an Associate Territory Manager. My job profile includes handling my direct reportees as well as interacting with the HNI customers face to face and over the phone, taking the financial portfolio information in details, and suggesting them with the best suited investment options and customized products that will help in securing their future financial goals and needs. With the above responsibilities, additionally, I also generate approximately a revenue of INR 30,00,000 independently on a quarterly basis for the company. The business verticals I am taking care of are marketing, sales, vendor management and operations.

After reaching the ladder to the most optimistic brim, I realized it was very important for me to add a more global approach in my horizon to accelerate my career. This is why I decided to plan my education in UK and what could have been better than [UNIVERSITY NAME].

Why UK?

I chose UK as my country for education because of it being one of the top education destinations for students and has been a home to the biggest mixed culture society, proclaiming itself to be "the land of immigrants". With a balance between right practical and theoretical exposure, I would be able to scale my knowledge many folds. Coupled with extremely affordable tuition fee and durable living expenses makes it even more convenient to bridge the gap bringing my dreams alive through study achievements. Being a country of immigrants from all over the world, different perspectives are respected and learning together is encouraged.

Future Goals After Completion of the Degree

Upon successful completion of the course, I intend to return to India with the outstanding skill set of marketing earned in UK and plan to join the ever flourishing industry of business and marketing in India. I would like to return as a highly skilled Digital Marketing Professional with international exposure and join reputed companies like [COMPANY NAME] and [COMPANY NAME] of India who will find great value in my UK education coupled with the already existing Indian experience.

Conclusion

I strongly believe that after days of research I have selected the best possible option for myself and it will help me a great deal in achieving my ambitions. I would be grateful if I am accorded with an opportunity to pursue higher education from [UNIVERSITY NAME] for an MSc Marketing Management program.

I assure that the above information is true and genuine to the best of my knowledge and I am ready to submit any other supporting documents upon request. I am looking forward to a positive response regarding my study permit to UK. Thank you for taking time to read my humble request.