SOP Sample for MSc Marketing in UK - Fresher Profile

STATEMENT OF PURPOSE

Applicant Name: [NAME] Date: [DATE]

Perhaps, I am one of the several individuals in this world whose path to their vocation was not straight. It took a considerable amount of soul searching to understand that Business Development is my calling. It is because of my work experience I have come to understand that Business Development is where my core interest lies. I have a natural aptitude for it and that has helped me flourish despite a lack of systematic education in this field and substantial experience to reinforce it. However, lately, it turns out that, without much guidance and reliable resources, I have been chasing echoes. I have understood the importance of a structured program as I have noticed how its absence hinders from advancements in my career. I know that this course will give me the direction and knowledge to help me thrive in the field. I have achieved immense career growth in the past years, as I have grown from an entry-level sales executive to a senior manager in sales handling five teams of fifteen members each. I have learnt in this process that a trained eye is required to make the best of such opportunities.

While growing up, my goal was to pursue football professionally. I secured admission in a reputed institution for my undergraduate course through sports quota when I was recognized as a national level athlete. I chose to study Biotechnology in college as the concepts in Science fascinated me. Not only did I maintain a good academic record by excelling in my assignments, projects, and other academic activities, but also brought laurels to my college in the field of sports as the captain of the football team.

The experience I gathered over the years of leading a football team has contributed greatly during every project that I have taken up in college and my professional life. My project on Phytoremediation won the [INSTITUTION] exhibition as the "Most Innovative" and was published in the regional newspaper. It was here that I was able to inculcate many interpersonal skills and gradually developed a mental disposition that had helped me charter a professional path for myself in the competitive business world.

As I was building my own art business at the time, I was chosen to partake in a workshop conducted by [UNIVERSITY], Canada. Where we were involved in solving case studies, the study of operation management, and what drew me in the most were sessions on devising marketing strategies. At this event, I was recognized and credited for my natural aptitude for marketing. Thereafter, I decided to discontinue my Masters' in Biotechnology and take up a full-time career in business development. Owing to all the diverse roles I functioned in throughout my school and college, I have come to understand that business revolves majorly around communication between the buyer and seller. To support myself through college I have worked in various roles, such as a stock boy, a salesperson, a model, an actor, a photographer, a production manager, a credit representative, and then as an entrepreneur. Each of these roles has offered varied perspectives into the field of marketing. This allowed me to advance very quickly in the roles that I have taken up in my professional life. I find this field to be challenging, dynamic and provides me with an immediate feedback loop through which I can learn and upgrade.

My time in sales has given me a significant advantage while working alongside core marketing to strategize and evaluate campaigns, due to my understanding of consumer behavior and customer persona. However, I want to capitalize on this opportunity to expand into international markets and go beyond sales. Specifically, I would like to enhance my technical and process-oriented skills in marketing and business development. This will enable me to design and execute a marketing campaign and evaluate its success to build a structured, sustainable business and learn to scale it up.

I am applying for the MSc in Strategic Marketing at [UNIVERSITY], as the course study resonates with my need for a theoretical foundation along with a practical approach to marketing management. The UK has been the epicenter of administrative structure for centuries and I believe that this culture is praiseworthy. It would be a great opportunity for me to be part of this culture and learn from it and of course, I am hoping to get the experience of playing football in the UK, for my University.

I have always been an asset to any institution that I have been associated with. I was brought up in a family that was raised out of the slums by nothing but my mother's hard work; she is now one of the most respected police officers in the city, a [AWARD] recipient and one of the few to be commended by India's late President [NAME]. Due to the presence of such a strong role model in my life, I am determined to grow and become all that I am capable of, with your support.

My actions speak for the goals I strive to achieve, and I will ensure that I become an asset to your institution as well, given the opportunity.