SOP Sample for MS Marketing in UK | Business Background

STATEMENT OF PURPOSE

"Good marketing makes the company look smart. Great marketing makes the customer feel smart."

Marketing is the invisible force that propels the modern business world forward. With recent developments in communications technology, the marketing field has been transformed, with new prospects and new potential drawbacks. With the globalization of business, the success or failure of worldwide marketing campaigns is indisputably a powerful factor in the success or failure of the modern corporate sector. In India, the brand is known by what product or products it has; this insinuates that products are made in the factory, but a brand is created in people's hearts and minds. Lively colours people drape around themselves all over the country to the unhinged styles that the people adorn themselves with. The experience is amazing. I was always drawn towards the marketing and advertising field. Since I was a creative person who also enjoyed interacting with people, I decided to pursue a career in this field.

Over the years, it has always been that I have poised myself for such situations that give me the required expertise and exposure to deal with the current world situations. My school and college life has always been full of learning, and it always has its advantages and opportunities for taking part in non-curricular events. I have been participating in every operation actively and ensuring that my academic standards are upheld. I completed my 12th grade in Commerce stream with a 76.32% and Bachelors in Business Administration (BBA) with a CGPA of 9. During my undergrad degree I enjoyed subjects like Advertising and Sales Promotion, Digital Marketing and Communication. Apart from holding a good academic profile, I have been engaged in various social welfare programs to develop my teamwork, communication, and public speaking skills during my college tenure. I was part of a non-profit organization that connects people to technology, conducting technology training, skills development, and community-based programs. I attained numerous awards in music, the most prestigious one being awarded a certificate by the [ORGANIZATION_NAME] for singing 48hrs straight.

For most of my life, I have been a practical learner, gaining as much as I could from my surroundings; talking to people from all walks of life was a hobby. I volunteered at the state expo as a manager and as a coordinator between experts and displays at the [ORGANIZATION_NAME]. While I concurrently learned about the theoretical side of marketing at university, I gained a more in-depth and practical understanding of marketing. During my undergrad years, I immersed myself in any available work; I began as a salesperson at the [COMPANY_NAME] store and worked on a live project with the management team during my time there. Later, I joined [COMPANY_NAME] as a blog writer for the company.

Along with that, I assisted a team of researchers on the study of E-content development for online portals. Furthermore, to gain more knowledge and grow as a person, I joined [COMPANY_NAME] as a Junior Relationship Officer. The year I spent here helped me understand the intricacies of the banking sector. Currently, I am working as the General Manager at [COMPANY_NAME]; I work in the administrative department, handling customer data and sales.

Ever since my childhood, I have been independent and adventurous, which has led me to seek new experiences and pursue my goals with passion. I worked several part-time jobs while at university, and after graduation, I began working in more professional, full-time roles. In order to achieve my career goals, I also took a digital marketing course, as I wanted to specialise in marketing. With a desire to learn various languages, I also opted for the [APPLICATION_NAME] app to learn French. However, I have also realised that, given the intensely competitive nature of the workforce, an undergraduate degree alone is insufficient for meeting my goals and developing a challenging and dynamic future career. I am eager to see the world, meet new people, and discover new ways of thinking. I have thus decided to pursue my master's degree in the UK to enrich myself with professional expertise in a multicultural environment. The modern business world demands professionals with an understanding of different cultures, languages, and attitudes. In my view, pursuing a master's degree at your university is the ideal way to broaden my horizons. I am eager to enter your institution, take advantage of the extensive resources, learn from renowned professors, and work alongside people from different countries and backgrounds.

Learning is a passion for me. After completing a Master's degree programme at your esteemed university, I would like to enrol in a PHD program. Along with studying, I would also like to assist my father in his e-commerce business. With my good leadership, communication, and interpersonal skills, I will adapt to the multicultural environment of your university with ease. A degree from a renowned university, like..., will serve as a strong foundation for a successful professional path in the industry. I am hopeful that the admissions committee finds my academic and work accomplishments in accordance with the requirements of the Master's in (program name) and accepts my application.