Sample SOP for MSc Marketing in the UK - Early Career Profile

STATEMENT OF PURPOSE

Being a positive and extremely extrovert personality with a never-ending urge to learn and grow, I believe an investment in knowledge pays the best interest. As once a wise man said, "Nothing sticks in a person's head better than a story. Stories can express the most complicated ideas in the most digestible ways." Let me talk about me and my decision of taking up MSc Marketing at [UNIVERSITY_1].

# INTRODUCTION

I am [APPLICANT_NAME], daughter of Mr. [FATHER_NAME] and Mrs. [MOTHER_NAME]. I'm from the city of pearls known as [CITY_1], which is located in the heart of [STATE_1], India. I live in a nuclear family with my parents, elder brother and younger brother. Both my parents are in the field of business. My father is in real estate and my mother leads a boutique and beauty parlor of her own. My elder brother is Founder and Marketing Head, and my younger brother is in his second year of bachelor's degree in Electronics. The financial health of the family is good. The annual income of my father is around Rs. 10,00,000 and my mother's annual income is Rs. 80,000 approximately.

# ACADEMIC & EXPERIENCE JOURNEY

To begin with, I completed my 10th class with GPA 7.2 in the year 2015 from [SCHOOL_1], [CITY_1], [STATE_1] under the Board of Secondary Education. Further, I took Fashion Designing in intermediate (11th and 12th) and finished in the year 2017 with "B+" grade from [COLLEGE_1], [CITY_1]. I always wanted to take up a unique subject for my bachelor's of commerce. From 2017, I started pursuing B.Com Advertising, Promotions and Sales Management from [CITY_1]'s largest college, [COLLEGE_2], [CITY_1], [STATE_1].

Being always captivated about Advertising & Marketing, I organised numerous events in [COLLEGE_2] like [EVENT_1], [EVENT_2], Fashion shows, etc. Starting from July 2019 to July 2020, I worked as Associate President/Digital Head for [ORGANIZATION_1] where I developed my corporate skills and learned a lot of management & administrative work. My job was to mentor college divisions and teams, collaborate with new universities, maintain website content and social media platforms of the organization. I was also in charge of designing posters and social media posts. My degree CGPA is 7.61. To fulfill the criteria of [UNIVERSITY_1], I took the IELTS exam and scored overall 6 band – Listening: 6.5, Reading: 6.5, Writing: 5.5, Speaking: 6.0.

# MOTIVATION FOR THE COURSE – MARKETING

As most people get inspired by their parents, my motivation towards business comes from my parents. I have seen my father hustle day and night to excel in business, and my mother was bored being a housewife so she decided to start a boutique. Now she is successfully leading a boutique and beauty salon for the past 6 years.

To explain to you about my involuntary entanglement in the field of Marketing, allow me to take you on a journey to my [ORGANIZATION_1] days. While I was working, I noticed my organisation was intent on doing their bit towards the betterment of society with the objective of helping the underprivileged and the destitute in any and every way possible. 'Cause' was first in the voluntary work path, but in this Digital Era, [ORGANIZATION_1] was behind in the race. I realized that and started working towards the digitalisation of [ORGANIZATION_1] by improving social media and the YouTube account of [ORGANIZATION_ABBR]. I created a LinkedIn account, got [ORGANIZATION_ABBR] under professional limelight, and showcased the social work and community services we did. I worked on creating a [ORGANIZATION_1] app/website so that people can easily navigate to services we do and make donations hassle-free, and yet we can keep all the donation receipts and documents/pictures of projects done till date. Working with [ORGANIZATION_1] and making a complete change of digitalisation, I have realised that I'm much more inclined towards the marketing side, so that is where I have decided to pursue further in this.

# REASON FOR CHOOSING UNITED KINGDOM

United Kingdom is the most preferred study destination among students from all over the world. It provides a unique learning style and an educational experience that motivates students to be creative, innovative and think independently. Universities in UK provide high-quality qualifications that are valued and recognised globally. Pursuing a Marketing degree from a renowned UK education institute like [UNIVERSITY_1] will open up great employment opportunities for me all around the world.

Studying in UK not only provides an exceptional educational experience, but also will give me the opportunity to build a network and gain experience with leading firms worldwide. United Kingdom boasts major multinational companies as well as start-ups and NGOs, and UK cities like London, Scotland and Edinburgh offer the best opportunities to students with their high living standards.

When it comes to education, business schools in UK for international students have top-of-the-range facilities and offer an ideal marketing learning environment, which will further help me to improve my career prospects.

International students who have a UK Marketing degree can either choose to stay in UK or get employment overseas. Graduates who want to stay in UK can obtain work opportunities through the following options available like Skilled Temporary Graduate Visa, Post-study Work Visa UK, Employer Nomination Scheme, and Regional Sponsored Migration Scheme.

As my career goals include working for a multinational corporation for gaining experience and setting up my own business in India, meeting new people with different cultures and backgrounds to broaden my network, there's nothing better than choosing a Marketing qualification in UK.

# WHY NOT INDIA AND ANY OTHER DEVELOPED COUNTRY?

While looking for Marketing courses, I did a lot of research about universities nationally and internationally. There are numerous universities like IITs and NITs that put India on the map in terms of quality education. Due to the reservation system, it is very difficult to get admission. However, the education system in India lacks creativity. The approach is more theoretical rather than practical. The foreign countries like UK make education more interesting by implementing the knowledge practically. There is a limited prospect of professional courses, with only Medical, Engineering and CA leading the list. The students in India are forced to memorize each and everything and produce it on paper during exams. Passing exams and scoring good marks are the main purpose of those assessments. But UK believes in practical implementation of knowledge. There are plenty of reasons why UK educational system is better than Indian system, and there is no shame in adapting and exploring better opportunities in foreign lands.

The reason for not opting for any other developed country like USA, Germany & Canada, etc. is that the standard of living in United Kingdom is considered the best among the globe. Four of the capital cities: Perth, Edinburgh, Scotland, and London are all in the top 10 most liveable cities in the world, whilst no cities of America are on that list. Cost of living compared to USA is less in UK. For post-graduation in US, the maximum expense that a student bears is $75,000 per year approximately, but on the other hand in UK it costs up to 35,000 GBP per year approximately. There is no language barrier like in Germany. Students who can speak fluent English can easily adopt UK culture.

If a student wishes to stay back in the US to gain practical knowledge after graduating, he/she has the option to do so through OPT. It is a temporary employment permission allowing students the opportunity to gain practical experience in their field of study for a 12-month period only. But graduates who have completed a Master's degree from UK may be eligible to apply for a two-year post-study work visa. UK Government legislation requires quality assurance agencies and codes of conduct to be in place so that international students in UK and their parents enjoy a level of service and financial protection that is unrivalled. Multicultural UK is a safe, friendly, sophisticated and harmonious society in which students can learn and travel in the country without any restriction and fear.

In America, a student cannot work more than 20 hours per week and can only work on-campus for a commercial firm that provides services to the college, such as a bookstore or cafeteria, whereas in UK a student visa holder is allowed to work up to 48 hours per fortnight during their study.

# WHY QUEEN MARY UNIVERSITY OF LONDON

[UNIVERSITY_1] is one of the top public universities in Egham, United Kingdom. It is ranked #117 in QS Global World Rankings 2022, ranked #14 in QS WUR Ranking by Subject. Sustained by a social science-based approach, the MSc in Marketing programme at [UNIVERSITY_1] explores the theoretical and practical side of marketing and how marketing can help explain and address contemporary business and societal issues. The course is unique in its emphasis on the intersections between marketing and other management and social phenomena, and fields of inquiry.

One of the most distinctive elements of a [UNIVERSITY_1] education is that students join a community of world-class researchers. The cutting edge and globally influential nature of this research is what [UNIVERSITY_1] is best known for. It's the focus on the practical application of their research – particularly in addressing global challenges – and the high level of interdisciplinary collaboration that makes their research so effective.

The major motive to take up [UNIVERSITY_1] is that it is sustained by a social science-based approach. The MSc in Marketing programme at [UNIVERSITY_1] explores the theoretical and practical side of marketing and how marketing can help explain and address contemporary business and societal issues. The course is unique in its emphasis on the intersections between marketing and other management and social phenomena, and fields of inquiry.

I will be able to discuss a range of contemporary topics, from marketing to social campaigns, with like-minded peers. I will learn about different research methods, how to design marketing strategies, and how to implement marketing programmes. I will study in the heart of London – an international metropolis with a variety of career opportunities.

The University understands that for us to succeed in our careers we need to have experience well before we graduate. [UNIVERSITY_1] proposes a wide set of programs including internships, work integrated learning, work placement, and work-related scholarships that will give us a head start in terms of employability and setting up our own business.

[UNIVERSITY_1] has an active student body with over 100 student-run clubs and societies. They arrange get-togethers, dinners, events, camps, excursions, conferences, and more, making it easy to be social and meet new friends. Working in collaboration with the Students' Union, [UNIVERSITY_1] will continue to enhance their approach to working with students as partners, responding to student-led projects and student input to address expectations, needs and priorities, and engaging students with the breadth of their work and to understand challenging approaches.

# MASTER OF BUSINESS MANAGEMENT – MSC MARKETING

The reason for choosing Master of Business Marketing is that it is an innovative and industry-focused course. The Marketing programme has a strong emphasis on personal development, ethics, corporate governance and social responsibility. With marketing as a specialization, it will make this course much more interesting and will provide me immense international exposure.

In simple terms, marketing is the business of creating brand image, promoting and boosting the sales of products and services. Likewise, I believe from "a child convincing his/her parents for purchasing a toy to a multinational organization presenting their product or service to consumers, it's all marketing." This document is also a way of marketing myself to convince the authorities to provide me a head start for stepping into the world of business by granting admission in [UNIVERSITY_1].

The course addresses all facets of business development and will provide a solid foundation. It will connect research and practice to make me a stronger communicator and problem-solver, and will broaden my understanding of management and business ethics. Graduating with the course will open my career pathways in several domains like management, marketing, human resources, science and commercialisation, project management, risk management or logistics, etc. With all the research, I can say confidently that by the end of this course, the environment of the university will shape me into a better business aspirant and will make me ready to leave a mark in the university's alumni book.

# PROGRAM STRUCTURE

The course is structured in three parts:

The MSc Marketing consists of: - Seven compulsory/core modules - One elective module - Compulsory 10,000-word dissertation

Part A. Seven Core Modules: These studies will introduce me to core business disciplines and the impact they have within organisations. The units cover various disciplines and further my understanding of complex business environments.

Part B. Elective Module: The focus of these studies is to develop specialist expertise in a marketing discipline and provide the research skills or knowledge needed either to undertake independent research or for the capacity to work and communicate across the borders of discipline, context or culture.

Part C. Assessment and Dissertation: The focus of these studies is professional or scholarly work that can contribute to a portfolio of professional development in the area of specialisation.

# FUTURE VISION

The end goal is to excel and hustle at every stage of my life and grab the best opportunity that life throws at me. With the assistance of university education and exposure, if I get a chance to step into the marketing or management sector of any multinational organization with a good salary package up to 70,000 GBP, I will work for 2 years with Temporary Graduate Visa (Subclass 485) - Post-Study Work Stream to enhance my skill set and deepen my network. Later I will return to my country India to live with my family and to build my business.

# VISA CONDITIONS

There are a number of visa grant conditions for international students which are given below:

- Must maintain a full-time enrollment and remain enrolled for the first six months in my principal degree program with [UNIVERSITY_1]. - Must meet the terms of my written agreement with the university. - Must maintain at least 80% attendance record during my studies. - Must maintain payment of tuition fees by the census of each term. - Must achieve satisfactory academic performance/course progress for all studies. - Must ensure to maintain my OSHC during my course in UK. - Must notify my university within seven days of any change to my residential address.

I am much aware regarding my duties as a genuine student and I will follow all the instructions that are mentioned above. I will genuinely notify my university about my residential address and any changes in the same. I will enroll full time with my main course in my selected education provider. I will candidly follow all my responsibilities as a genuine student in United Kingdom.

Regards,

[APPLICANT_NAME]

Email: [EMAIL]

Mobile: [PHONE]