SOP Sample for MS Business Analytics in Ireland - Fresher Profile

Statement of Purpose

I am [NAME], from New Delhi, India. I have done my Bachelors in Mechanical Engineering and graduated in 2018 from [UNIVERSITY], [CITY], one of the premier institutes of India.

I am currently working with [COMPANY], a global technology research and intelligence firm. My current job profile includes identifying and recommending workable data-driven marketing solutions to clients across the USA demographics and business to business (B2B) environments. I also advise clients on marketing effectiveness, SEO optimization, content creation, and efficiency across different marketing channels, including social media. Additionally, my current role demands data-driven marketing adroitness, client management etiquettes, cross-functional collaboration and creativity.

Before [COMPANY], I worked as a cofounder at [COMPANY], a social media app for dance and fitness. During 18 challenging months as cofounder, I understood, assessed, and analyzed business risks, conducted early marketing and promotion for our app, networked and built anticipation for our app, built a social media presence, and attended community events to build word-of-mouth. At the core of every decision I made, it was data collected through primary and secondary research. With my hard-earned knowledge, skillset, and my teammates' help, we were able to get 20k+ app downloads and a massive following on social media for our app.

My prior experience and a zeal to understand the business world in a better way made me realize that every business process is now linked through analytics streams based on a data-driven environment. Therefore, considering myself up to the mark at but not limited to Google Analytics, HubSpot, Marketing CRMs & using marketing data analytics to drive business decisions, I consider Masters in Business Analytics as my programme specialization will be the best option. It will help me get a structured education at the union of my current skill set, interest field, and ever-challenging business problems.

Working in multi-dimensional geographies of the USA & India, with global business clients, I have come to appreciate data-driven decision making as the backbone of success for any business. Moving forth, I envision myself in a position within the same sphere of decision-makers who determine the wave of businesses across the globe & hence, my decision to pursue a Masters in Business Analytics is a priority at [BUSINESS_SCHOOL].

During my employment, I applied various analytical tools, including Leadsquared, Google Analytics, MS Office Excel, and spreadsheet, to analyze real-time situations of various B2B and B2C marketing campaigns. These campaigns consisted of budget forecasting analysis, sales analytics, marketing analysis & potential study and business receivable process strategy. I prioritize Business Analytics at [BUSINESS_SCHOOL] as my specialization because I like the varied distribution of the core modules of the university's programme structure that includes simulation methods & programming, which is becoming a must for business professionals. This programme also consists of Consulting based Management, & nowadays, consulting through data analysis is a needy demand for most of the businesses. The optional modules consist of various choices, including Capstone Simulation, Data Management & Behavioural Analytics. It can help me learn various DBs platforms & lead me to put forth the skills for Market research & Analytics for a specific business.

My research to reach the decision of applying at [UNIVERSITY] was associated with various articles & consulting organization websites listing the updated rankings of universities & their program rankings across the globe and connecting with current and former students. Furthermore, I got an exact idea after attending many education fairs conducted by International Universities & consulting organizations for higher studies abroad.

After careful analysis of every detail, I chose [UNIVERSITY] as its programmes are consistently ranked topmost across the globe for the last several years. Specifically, the Masters in Business Analytics, which I prioritize, is a highly ranked program globally as per the QS Rankings. [UNIVERSITY] is the most significant University of Ireland, for which I prefer it over other universities. This University provides world-class teaching done by some of the best-experienced professors from [UNIVERSITY], which is outstanding. The University also provides an exemplary international network among more than 10,000 students across 138 countries, resulting in a robust alumni network globally. Along with academics, this University also provides a vibrant cultural diversity, with a beautiful campus life with first-class facilities to study, relax and socialize among students, faculty and staff from different nations. The various programmes offered by this University are considered the best in Europe, & the structure of the course modules is very unique, unlike other Universities.

The nature and success of upcoming businesses is purely dependent on analytical studies that will run through a data-driven environment, interconnecting all of their platforms across the globe within different firms. Ireland is one of those countries, which is believed to become the homeland for every multinational firm to invest in their branch & bring success to the country's growing economy. Therefore, Ireland will become a huge potential market for a vast scope of opportunities in data analytics with the best talent. Hence, choosing Ireland as my preferred study destination, with a choice of best research Universities in the world having world-class Master's programmes & education, creates no dilemma in my mind.

After completion of this programme, I wish to join the consulting, service-based firms in IT Sectors, Technology, Marketing Research & Analytics with profiles of Marketing Analyst, Data Analysts, Business Analysts, Strategist or Technology Consultant with responsibilities of Research and Analytics, to support the firm's clients by streamlining their complex business decision making.

Way beyond, I believe Business Analytics would observe a marked rise in professionals from every stream, with a variety of experience merging into the pure science of analytics & relating their respective experience in the sector and a great way to meet like-minded people. With more diversification, the sector would invite tenured, innovative & seasoned professionals to look at how they conduct businesses in the changing scenario & when that happens, I wish to be ready for the challenge.

Sincerely,

[NAME] [COMPANY] Email ID: [EMAIL]